Print, unfortunately, is pretty much dead. Unless you can turn your ordinary print into shareable digital content. For this campaign we turned to trompe l'oeil photographer Liu Bolin to create our print ads and we documented the process.
In the end we had more than just print, we had video content that was shareable and on strategy.
And our behind-the-scenes video was seen by tens of thousands people who would probably never pick up a magazine.