From today’s perspective, it’s hard to imagine how forward-looking these ads were at the time. In 2000 the internet as a way of doing business was just getting started, for the most part as a battle for eyeballs and little else. These ads left the web-page world behind and discussed something else entirely: the idea that the internet would eventually be a series of money-making, behind-the-scenes digital services that would transform business. We created dozens of three page newspaper spreads that ran all over the world.
The fact that these scenarios now seem painfully ordinary is testament to how prescient we were when we created them. Maybe we should have dropped the advertising gig and started a tech company.